As the world of social changes, so must we. It seems that gone are the days of well-produced, high-quality posts. People are loving gritty, fun, easy to follow, quick, relatable content. And, if this is what the audience wants, this is what we need to give them!

It is possible for us to check in with ourselves and gain some insights, understanding, and ultimately some control over our own lives.

A great way to do this is to reverse engineer your goals and break them down into Goals, Strategies and Tactics.

We must reflect. Sometimes the reflection is negative, we look at where we feel we failed instead of celebrating wins.

As the light opens up, walk towards that light, find some really great ideas, set yourself up for a really brilliant 2022.

When was the last time you caught up with your favourite customers? You know the ones who you love working with, the ones who get you and you get them, the ones who always say you what you’re worth and scream about you to their friends.

Create clarity and consistency. Your digital presence speaks for you. Make sure it is speaking the same language and gaining your clients rather than turning people off and making your sales cycle a lot harder.

To support this growth, you need to be aware of all the channels you can utilize and understand if/how they will work for you.

For those that have gotten really used to being alive in a room full of people, making that switch can be quite daunting, can be quite difficult because there's realistically a lot more to handle when it comes to an online webinar.

Streamlining your content workflow will improve your chances on consistency. So, what are you waiting for? Get yourself organized and start sharing your content!

What are they looking for and by “they”, I mean, your clients.

We are in a new age of influence. The changes the world has seen in the last 18 months have stunted many industries and have catapulted many others into a new future.

Did you know that running your own regular webinars, whether that is monthly or quarterly, or even once every six months, is going to not just build you visibility and credibility at the webinar, but it's going to give you ongoing non-stop visibility in order to be able to help you get visible and then stay that way?

Eventbrite is a “free” event ticketing platform that packs a punch!

If you are using Eventbrite (or similar, Humanitix is a great Australian alternative) then you should squeeze the most amount of juice from it.

How do you connect with people?

And, once you have made that 1st connection, how do you build relationships?

“Use your webinar as a sales step in the funnel and sell live into your program.”

Here are 7 steps in order to sell your program through a webinar:

Many people have a fear of being on video, being on camera. In fact, being live to camera brings up the same fear as public speaking, which is known as one of the top three fears.

If you’re looking to build a business from your webinars, encourage ongoing growth in your audience.

Learning shouldn’t stop when your webinar does.

Not only are you the best person to share your content, but you are the ONLY person who can share your content.

I’m sure you, like everyone else, experience the dreaded Imposter Syndrome! 

Next time you experience this, here are a few tips to help you flip your thinking.