How To Reduce Resistance For Creating Consistent Content

I'm sure you know it's important to create consistent content to help your businesses be visible. 

Yet, creating a consistent content strategy for brand awareness can be a daunting task. Partly because it requires dedication, time and the ability to create compelling content that will capture the attention of your audience. And partly because your idea of what types of content you need to create is WRONG. This causes resistance from within and can stop you from creating and executing any content strategy. 

Here are a few ways to reduce resistance and create a consistent brand awareness content plan.

Why Your Thinking On Content Creation Is Wrong

As a service-based, micro business owner, I'm sure you feel the pressure of creating personal, story-driven content with a photo of yourself that gets likes and comments. Sometimes even shares. This type of content is important. Equally important is informational and sales-based content that tells your audience about your products and services and encourages lead generation and sales. This type of content is the content that your potential clients will look at when they are on your social media business page. 

Think of this content as your "staple" content that shares information about your business, products and services. And, the personal, story-driven content as your "special" content that shows your personality, who you are in your business.

Creating Consistent Content Starts With A Plan

The first step in creating a successful content strategy is to create a content plan. This plan should include your goals for your content. What are you trying to do? Educate your market, sell your products or services, promote your personal brand, promote your events, etc. How often you will share your content? Daily, weekly, monthly. Who will be creating the content? Yourself, your VA, your intern? And, what platforms you will use to create and publish the content? Canva, Buffer, Meta, Flintt. 

Having a plan will help create a roadmap to follow and make it easier to stay on track.

Set And Measure Your Goals For Your Content

Once the plan is in place, it is important to set clear goals for the content. Having measurable goals will help you stay focused on what needs to be accomplished and help gauge success. These goals should be achievable and realistic so that you can measure progress and make adjustments if needed. 

Keep in mind that different content types have different purposes with different measurable goals. For example, "lead generation" posts that talk about a lead magnet need to drive viewers to share their details with you. "personal brand" content builds trust and is measured by views, likes, and comments. "brand awareness" content should share information about your business, products and services and drive people to your website or booking link. 

Thinking about your content as multi-purposed means you can build consistency and measure correct results.

Get All On Board To Content Creation

Once you have set your plan and goals, it is important to make sure that everyone in the organisation is on board. Even if you are alone in your business, you must think of your content creation as an important part of your business process and allocate dedicated time. 

If you have help, a Virtual Assistant or an intern, these people must understand the plan and have a clear idea of your role and their role.

If you and everyone else are on board, there will be less resistance when it comes to creating and executing the content strategy.

Seek Resources For Content Creation

What is considered content? Written copy, single images, multiple images, short-form video, long-form video, emails, landing/lead pages etc. Looking at all these options can be daunting, however, there are people and platforms out there who can help. And the best way to think about content is strategically. 

For example, instead of trying to create every post individually, you can look at how you can create repurposable content and use technology to help cut it up and share it. 

Another way to think about content creation and who can create the content is by looking at "user-generated content". This means you can encourage your clients/customers to create content such as case-studies or reviews and add this content to your content strategy.

Stick To Your Content Creation The Plan

Once the content creation plan is in place, it is important to stick to it. This means that the content needs to be created on a regular basis and published according to the plan. This will ensure that the content is consistent and in line with the goals of the content strategy.

To reduce resistance to creating content, establish a habit of creating content, for yourself and everyone involved. Remember to take into account the different types of content needed. And, ensure that you leverage technology for support. This will help you view content creation as fun, rather than a chore

Creating a consistent content strategy for brand awareness can be time-consuming and challenging. However, with the right plan in place and everyone on board, it can be a successful endeavour. By following these steps, you can reduce resistance and create a successful brand awareness content plan.

Remember, you were born to influence your industry ♡