📣 How To Support Ongoing Learning Post-webinar

If you want to build a business through your webinars, encourage ongoing growth in your audience.

Learning shouldn’t stop when your webinar does.

6 Tips On How To Support Ongoing Learning Post-webinar

✨ Raise your personal brand: Trust, respect and credibility encourages your audience to be accountable to you

This should be done way before your webinar starts. The purpose of this is to build trust and build credibility. When we build trust and credibility, it actually encourages our audience to be accountable to us.

✨ Build anticipation: Nurture emails, workbooks, messages 

This should also be done before you start your webinar and there are a number of ways that you can build anticipation for your audience. One is through nurture emails, which’s making sure that once somebody registers into your webinar, you encourage and nurture them with entertaining, engaging, and valuable emails. You could also send them materials, something like a workbook in order to start that thought process going and really build excitement and anticipation before they jump on.

✨ Encourage creativity: Allow your audience to start their own creative process

If we can start to encourage creativity during our webinar, by asking our audience to do something or start something, the likelihood of the learning happening post-webinar is a lot higher.

✨ Feedback: Provide feedback to encourage growth and iteration 

If you provide feedback to your audience during your webinar, it will encourage them to think beyond where they are right now, and potentially reiterate their ideas, their thoughts, their content, et cetera. Providing live feedback will build your credibility and make you sound really smart and it will help your audience to start to think beyond where they are now and really iterate and reiterate the information, the content, whatever it is that they are learning.

✨ Community: Funnel people into a community where they can connect and grow 

Building community. Make sure that you've got a community to funnel your audience into. It can be your Facebook Group or it could be your membership website. But make sure that there's an opportunity to build community and then encourage conversation between your community members because aside from the fact that they can learn from you, your community can also start to learn from each other. This is where the magic happens and the learning continues.

✨ Follow up: Provide the next steps for engagement with you

Make sure that you provide the next step, the call to action, the next sales process, whatever that might look like for you within your business, in alignment with the purpose of your webinar.

This could be through a phone call or checking in if somebody has done their homework, but whatever that looks like, make sure that you follow up with the next logical step.

Conclusion

Remember, your webinar is a stepping stone in your sales funnel. If you can encourage ongoing learning, growth and connection you will create continuous engagement.

For more great tips on how to plan, promote and present successful events head to annaosherov.com and check out the blog!

Finally, if you've liked this, if it's been valuable, please like, comment and share and I are always happy for some feedback or some extra advice.