📣 Let’s Talk Digital Marketing 101

Recently, I was asked to write some content for a digital marketing subject - Develop A Digital Marketing Plan at RMIT, a top Melbourne university I teach at. So, I thought I would share some of the knowledge that is taught at Universities with you all. Because, if you are a business leader, influencer, or entrepreneur, you need to be growing your personal digital brand to grow your revenue.

To support this growth, you need to be aware of all the channels you can utilise and understand if/how they will work for you.

Traditional and Non-Traditional Digital Marketing Types and Channels

💡 Search Engine Optimisation (SEO)

SEO means you build your website in a way that's going to be searchable by a search engine such as Google. For those of us building our own personal brand, it's worthwhile to have a personal website. A website that is entitled with your name for the URL i.e. annaosherov.com Once your website is up, a good way to be able to increase the optimisation of your website is by consistently creating really good content.

💡 Search Engine Marketing (SEM)

SEM is about paying for your website to appear at the top of Google search results, which means that it's an advertising technique and not specifically marketing. However, if you do have a really great product, if you are in a service business, especially in an on-demand or a responsive service industry, such as plumbing, using SEM can be really great for when we need to increase our sales.

💡 Online Advertising

Online Advertising is for companies that have a budget, it's for big companies, big organizations to do rich media advertising across multiple platforms. However, it's worthwhile to know that is an option and potentially something to aim for in the future or to support the company that you've worked with them to understand how to do that.

💡 Email, Video, Blogging, Social media

There are great ways be able to utilize email, to be able to connect with your database, but you need to grow that database. They don't just magically appear in your CRM or inside a spreadsheet for you. A great way to be able to build that database so you can send out great emails is through doing videos, writing blogs or blogging, creating really great content, which not only helps to build your presence and build your content but also helps with your SEO and clearly social media. The top three platforms for people within the business or within, corporate are Facebook, Instagram, and LinkedIn, Facebook and Instagram are still the top use social media platforms as well as YouTube. So the most amount of users for the platform starts with Facebook closely followed by YouTube and that's where you’re videos and your social media kind of line. Thinking about how you can create great videos, great blogs and then share them across your social media and emails.

💡 Affiliate Marketing

Building an affiliate program with great partners, means is you're able to leverage somebody else's database to gain attention. If you've got really great service, great product, or great content that you know is going to be of value to somebody who is a partner or an affiliate, and you're able to cross-promote into each other's databases and create an affiliation to be able to build that brand reputation and obviously build your revenue.

💡 Impressions

How much of your content is being seen by your audience. If you are looking to build your personal brand reputation, then measuring your impressions can be very liquidy, but can really show you whether you are actually building your brand reputation, building that awareness or not.

💡 Remarketing

If somebody has landed on your landing page, on your website, on your ticketing event, or your event ticket, what we can do is we can actually track their IP. If you ever felt like a brand or a company stalking you across your socials, it's because they've known, they've realized that you have gone onto their website and they are able to track you all across other websites by using advertising or with SEM and ads.

Conclusion

These are the Traditional and Non-Traditional Digital Marketing channels that we teach at university; SEO, SEM, online, advertising, email, video, blogging, social media, affiliate, marketing impressions, and remarketing.

How do we know which ones we should use? How do we know what's going to be a value? Have a think about each one of these digital marketing channels and then review them based on their benefits. What are the benefits of using that channel for you, for your brand and reputation for your personal brand, for your revenue? What are some of the limitations? Limitations could be around pricing. It might be too expensive to advertise. It might be that it's not on the right channel. That might be that it's too time-consuming.

The beautiful part about thinking about its application for use is thinking about how you can repurpose that content across the different digital marketing channels. If you want to have consistency in messaging, consistency in who you’re speaking with. Thinking about how can you utilize the idea of the application for use for each of these channels, and then really create and repurpose content. That's going to be valid across the digital marketing channels that are beneficial for you and your personal brand and your business growth.

For more great tips on how to plan, promote and present successful events head to annaosherov.com and check out the blog!

Finally, you've liked this, if it's been valuable, please like, comment, and share and I am always happy for some feedback or some extra advice.

Remember: You Are Born To Influence Your Industry ♡