Event Success - Genius Model

One Successful Event At A Time

Key Ingredients For Success

Event Creation (Plan)

We work together to plan your upcoming event.

• Review current business opportunities and how running events will support them

• Review customer journey and where events fit into the client cycle

• Review product eco-system and where events sit 

• Understand who your ideal clients are and where to find them

• Solidify where events will fit into your product eco-system and how they will lead your customers through the customer journey

• Define what types of events are of greatest value for you in your business

• Put together an event marketing strategy for your business

Digital Event Marketing (Promote)

Consulting on the creation and review of your event content and marketing execution

Developing Event Content

• Event Name

• Event Description

• Personal Bio

• Business Bio

• Testimonials

• Key Event Graphic

Creating Event Ticketing Page or Landing Page

• Create the ticket page in Eventbrite or similar inc. Images and copy

• Develop the event landing page for Engagement and Conversion

Cross Channel Marketing: Website, Social Media & Email Marketing

Content Creation & Distribution

Advertising: Facebook, Instagram, LinkedIn

Create Your Presence (Present)

Strategy Session: A dedicated strategy session to discuss and define your personal brand

Personal brand guide: Based on the outcomes of the Strategy Session, create a documented brand guide to define your personal brand

Communication coaching: A general communication skills coaching session covering content - what we say and technique - how we say it: body language, tonality, energy timeline, facial expressions. This session will support the development of general and direct to camera communication skills

Master Your Presentation Slides: You have spent years in your field building your IP. Make sure your presentation reflects your experience. Creating a seamless audience experience by getting your presentation looking great and working perfectly is imperative

Content strategy inline with personal brand guide: Develop a content strategy and timeline to support strategic personal brand positioning and “un-cluster-f@#k” the current stream of content. Identify ways of creating and repurposing content for greater impact and efficiency.

Personalised Consulting Services

A personalised consulting plan based on your event requirements