📣 5 Types of social media posts for webinar promotion
Does the thought of creating consistent social media content increase your heart rate and send you into anxious-filled overwhelm? This is the usual response from my clients.
Well, you’re in luck! Cause today’s article will discuss the 5 types of social media posts for webinar promotion and how to quickly and easily it is to create them.
Sitting down and creating each one of these individually sounds like a lot of time and a lot of energy to be spent. However, there is a simple, quick and easy step-by-step process that can support you to create these quickly and easily
Strategy for creating and repurposing content.
1. Set up 5 design templates in Canva: Tips, Mistakes, Quotes, Personal Quote and General Promo
Step one is to go to Canva or similar and create your templates. Templates for your tips, mistakes, personal quote, general quote, and general promo. Make sure that when you set up these templates they use your branding, your fonts, your brand colours, your logo, and they are ready for you to populate.
2. Choose a topic that relates to your webinar
Think about a topic related to your upcoming webinar. A good way to think about a topic or to source this topic is to think about the conversations you've had with your customers recently. And pick a question that's been asked from your customers to you.
3. Come up with 3-5 topics headings
Think about 3-5 subheadings or subtopics that are related to that topic. From there you can create your tips post, your mistakes post, your personal quote post, a quote post, and your general promo post. These are going to form the basis of your content creation.
4. Write a 600-800 words blog (or record a 5-7min video)
Using the content from the previous step, you can now write your copy. Write about between 600 and 800 words for this content. Once you've written that, it can be either used as a video, it can then also be used for a blog, a post article, and email marketing.
5. Use the copy to create your Tips, Personal Quote, Mistakes and General Promo post.
From the content created in the previous steps, we populate our social media templates. Take the five subheadings and turn them into our tips. We find a really interesting quote from us, something that we've said and turn that into a quote post from, in my case Anna Osherov, we look at something that we said where we know people make mistakes.
So in this particular instance, it might be around people try to write their social media content, one post at a time, let's repurpose content to make it easier for ourselves. That would be a really good mistakes-type post that you can pull out. And then your general promo is basically your general promo post for your webinar, but you can take some of the great content you've created to help promote it. And finally, just search Google for an interesting quote or statistic based on the topic you've come up with.
The Conclusion
To recap your five steps. Create your templates, pick a topic, choose your subtopics, write 600 to 800 words. And then turn that into your social media posts, plus your blog, your post article, your video script, and even your email marketing. This will take you 2 to 3 hours and will give you enough content to be able to schedule for the next month.
So there you go. The five types of social media posts to promote your webinar and how to quickly and easily create them.
For more great tips on how to plan, promote and present successful events head to annaosherov.com and check out the blog!
Finally, you've liked this, if it's been valuable, please like, comment and share and I am always happy for some feedback or some extra advice.
Remember: You Are Born To Influence Your Industry ♡
