📣 Do You Scare Your Audience With Information Overload?

TL:DR

3 different types of webinars, when you should use them and how to get the best outcome.

👩‍💼 The Thought Leadership Webinar: 

Purpose: Awareness, Leadership

Outcome: Audience Building

Approach: Motivation & Inspiration

👩‍🏫 The Lead Nurturing Webinar: 

Purpose: Educate, Engage

Outcome: Nurture Through Funnel

Approach: Education & Accountability 

👩‍🔧 The Product Demo Webinar: 

Purpose: Inform, Showcase

Outcome: Sell Product

Approach: Experiential

I have a question. Are you scaring your audience with information overload? Did you know that TMI (Too Much Information) can be as detrimental as not enough information?

If the words “Why won’t they just buy it?” Or “Can’t they see the value?” come up after you have delivered your webinar, it could be because the audience we have attracted aren’t ready for the content we’re sharing.

Today I will cover 3 different types of webinars, when you should use them and how to get the best outcome.

When planning your webinar think about the Purpose and the Outcome of the webinar.  Identifying these will pave the way to the approach.

How to choose the right type of webinar to align with your audience needs.

Webinar #1 is your Thought Leader Webinar

The purpose of the Thought Leader Webinar is to create awareness and showcase leadership and the purpose or the outcome that we want from this is to build our audience. It is specifically to build our brand, build our business and build awareness. And, here the approach is to motivate and to inspire.

So motivation and inspiration, not too much information.

I don't know what you're like, but if you're anything like me, I've been guilty of giving people too much information and education instead of providing thought leadership.

Webinar #2 is Lead Nurture Webinar

Now the Lead Nurture Webinar is for our current prospects. People who have had some dealings with us in the past. The purpose of the Lead Nurture Webinar like a seminar or a workshop is to educate and engage. The outcome is to nurture our prospects through our funnel.
The approach for this one, as opposed to the last one is education and accountability.

When we're running our lead nurture webinar, we're running this for people who already know about us, they know who we are. They've experienced our thought leadership. They're already motivated and inspired to take the next step with us. And that's when we're able to educate and engage through education and accountability, keeping our audience accountable for the education that we are providing them.

Webinar #3 Product Demonstration

The Product Demonstration Webinars are for those people that are selling a specific product. The purpose of this one is to inform and then to showcase. The outcome is to sell and the best way to approach this is experientially. We want to be able to showcase in our webinar, the experience that our audience will get from using the product. It's really good to get into the product and show exactly how this product works.

I trust that this has showed you that it's possible to scare your audience with information overload, that too much information can be as detrimental as not enough information.

However, when we deliver the right type of webinar at the right time, you will build your brand and your business, but if you get it wrong, you could potentially lose authority and lose sales.

For more great tips on how to plan, promote and present successful events head to annaosherov.com and check out the blog!

Finally, you've liked this, if it's been valuable, please like, comment and share and I am always happy for some feedback or some extra advice. 

Remember: You Are Born To Influence Your Industry ♡