WHY YOU SHOULD RUN EVENTS AS PART OF YOUR BUSINESS MARKETING STRATEGY

Anna, why should I run events as part of my business marketing strategy? Great question! This is a question that comes up quite a lot and I believe that every business should consider running events as part of their business marketing strategy.  

Did you know that the Harvard Business Review has done a survey of the top 700 fastest-growing companies over the last two years, and they found that event marketing drives more business value than any other marketing channel? And so if the fastest-growing companies use event marketing in their business, why shouldn't we be using event marketing our business?

Events Are 100% Guaranteed To Achieve These Results For Your Business.

Awareness

An event can be a fantastic lead magnet for your business. Marketing your event raises awareness of your products and services. When marketed effectively, an event will drive more leads to your database, will increase visibility, and position your business higher than your competition.  

Engagement

Effective event delivery means providing value to your prospects, to your clients and even to your prospective prospects. When you share information and add value, you build “know”, “like” and trust” connections with your audience. These connections drive greater engagement and ultimately lead to sales. Now, who doesn't want more sales and more profit?

Sales

Events can drive more sales in your business in a shorter amount of time than any business development or salesperson can. Providing that you have understood the problem your product or service will solve for your customers and you are able to effectively pitch your winning idea you can drive more sales and create loyal customers.

Customer Loyalty

Turn your current customers into raving fans. In today’s digitized world, human connection is missing. Most businesses rely on social media and email marketing to communicate and add value to their customers. Running events just for your current customers, solving their specific problems or simply saying thank you and treating them to a networking lunch or drinks will create loyalty, and in turn, will convert your customers into raving fans.

Thought Leadership

Running your own events and better still, speaking at your own events will instantly position you as a thought leader, which equals authority. I'd like you to think back to an event that you've been to, a recent event or any event where there's been a person on stage speaking. Would you agree, that just by being onstage you instantly positioned them as a thought leader and an authority? So, thought leadership is guaranteed when you're running events within your business.  

Leverage

Events leverage your time by increasing your reach form a 1:1, time for money exchange to a 1:many value exchange. In this instance, you can leverage your time, your expertise, and your value in just one event.  

Impact

Running your own events gives you a unique opportunity to make a bigger difference. Not only are you able to reach more people at once but, you are also able to create an ongoing ripple effect. When you impact one person for the better, that person is then able to impact others, thus creating a positive cycle that makes a bigger difference in the world. 

My encouragement to you is to consider running events as part of your marketing strategy within your business model. As we discussed, events will drive awareness, generate engagement, create more sales, increase customer loyalty, position you as a thought leader, leverage your time and make a bigger impact. Now I love empowering people to run events within their business, really to empower them to plan, promote, and present events that will create these seven outcomes and more within their business.

If this article has triggered your interest to implement and event marketing strategy into your business model, then get in touch and let’s have a conversation around how events can drive your business value.