📣 How To Create Run Sheets For Success

Written By Anna Osherov

Your run sheet is your no.1 document to streamline your webinar, communicate with your team and ensure a successful webinar. 


A webinar is different from a live in-person event, and there are many different options for engagement. Engagement is so much more important when we are running an online live event versus an in-person live event because there are so many distractions that take people away from you and your content. A run sheet enables us to really embed all the different ways of engagements, such as chat, polls, music, and breakout rooms - all these should be on the run sheet.

Here are 2 Parts of a Run Sheet to make sure that it engages the senses and looks at the way that people learn. To make sure that you hit the mark on the visual, the auditory, kinesthetic, and the digital learners.

💡  Part 1 - The Devil’s In The Details

The top section of your run sheet enables you to jot down all the relevant information that you need for this webinar: the webinar title, the time and date of the webinar, each of the contributors, yourself, your team, people responsible for the digital delivery, your speakers - making sure that you have all of their names, contact details, and the roles they have been allocated on the top of the run sheet. Any other relevant links, like links to your work workbook, if you've got one, links to your feedback form, links to any additional documents that you may like to share, and even links to a potential Spotify list.

The other section we need to add to Part 1 is the link to your live stream. This is essential so that everybody on your team can have really easy access. Because the last thing you want is for somebody to not be able to find how to get on to your webinar on time.

💡  Part 2 - Blow by blow of the Run-sheet

Now that you've got all of that devil in the details at the top, we produce the rest of the run sheet and most of the rest of the run sheet is basically a spreadsheet in columns.

Timing - Column #1 is the Timing, the start time, the runtime, and the end time, it's simple to create a formula in a spreadsheet, or just do it manually for a shorter event.

Actions - The next column is the Actions. What is it that needs to be done and in order?

  • Setup - what needs to happen in set up?

  • Start - what needs to happen at the start? That might be; chatting with your audience or putting on some music.

  • Welcome - what is being said throughout the welcome? Have your topics in there, remind the person who's in charge of chat what they need to be doing and break it down into relevant step-by-step instructions just to be clear.

Make sure that that central column, the actions column, is fairly detailed, but not over the top because it does need to be like a single-page document, depending on the time obviously spent on your event.

Ownership - who is responsible for the actions that are in the actions column. For Welcome - make sure it's the MC, if it is the chat, make sure it's the person who's responsible for the chat. These roles should have already been allocated in the detail section of the run sheet.

AV - If there is any music that you'd like to play, it might be during networking time. It might be during thinking time, it might be at the very start to get our audience ramped up and ready to go. In the AV column, you could put in the music that you would like to be played, and you could potentially even create that music in a Spotify list and be able to share that with your contributors and collaborators.

Notes - and lastly, the Notes column. Here you can add any extra notes or links.

This will really help either the people to whom you send the run sheet, they can add their own notes in there, or you can provide any relevant notes for the individual people in that notes section.

Timing, Action, Owner, AV and Notes.

The conclusion

Your run sheet is a live, action plan. Please make sure you align your run sheet with your presentation so that it's very, very clear, which section of your slides or your presentation is in that run sheet.

So there you have it. Run Sheets for Success for you to run your next successful webinar.

For more great tips on how to plan, promote and present successful events head to annaosherov.com and check out the blog!

Finally, you've liked this, if it's been valuable, please like, comment and share and I am always happy for some feedback or some extra advice. 

Remember: You Are Born To Influence Your Industry ♡ 

Anna Osherov

Hello, I’m Anna Osherov!

An event marketing expert, an Eventologist, a speaker, facilitator and consultant on How To Master Events For Your Brand and Business Growth. Since 2006 I have been working directly with business owners and organisations on their marketing and business development success. I am the founder of the Holistic Business Hub, Flintt and annaosherov.com. My clients are visionary leaders making a difference one successful event at a time.

Since COVID, I closed my business event venue and took my event training online with a program aimed at teaching coaches, authors, business owners, speakers and entrepreneurs to plan, promote and present webinars. Helping them unlock a new highly profitable revenue stream in their business.

A communicator, co-creator and a vicarious achiever, I am always happier when I am supporting the growth in others and when growth is gained as a team. If you were to ask my friends and co-workers what my strengths are, they would tell you that my positive energy is infectious and I am always on the move getting things done… 

It is a pleasure to meet you.

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